#Utm url builder how to#
#Utm url builder software#

Acquisition > All Traffic > Source/Medium.Here are the different places to find UTM information within your Google Analytics dashboard: If you’re tracking your links across social media (and across the rest of your digital content!), you’ll get a lot more goodness out of Google Analytics’ Acquisitions features-because you’re giving GA more to track.

#Utm url builder how to#

The UTM parameters, in turn, tell Google Analytics how to sort your incoming traffic. These nifty tools let you plug in the values for each of those parameters, and then the tools do the magic of stringing them together into a nice URL. Of course, typing that long string of characters is pretty scary, so most people use URL generators. See all those “utm_” bits? That’s where we’re labeling the traffic that comes from this link. That’s why a UTM-tagged URL looks like this: This works by using three (or four) elements called “UTM parameters,” which we’ll cover in detail below: When all UTM’ed up, a link should be able to help you answer some basic questions about your web traffic:Įssentially, UTM codes tell the story of how your traffic is coming to you. The 3 Essential Questions a UTM Link Can Answer =)īut before we jump into that, let’s quickly set our expectations for what a well-tagged URL can accomplish for you. I’m about to share an approach to UTM tagging that has been especially helpful for me when it comes to measuring the success of my links, and I hope it will be for you, too. There are many, many ways to track links with UTM codes.Īnd the good news: If you settle on a strategic way to tag your links now, you’ll save yourself a lot of time (and headache!) in the future. You can use them to track the fine details also, like how much revenue you get from your Twitter bio. You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media. UTM codes help you track the performance of each of those links so you can see where your traffic is coming from. If you’re spending a lot of time in social media, you might be publishing hundreds of new links per day. UTM codes are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link.

#Utm url builder software#

“UTM” stands for “Urchin tracking module.” Urchin Software Corporation was acquired by Google in 2005, and their software laid the groundwork for what we now know as Google Analytics. =) A Quick-and-Simple Overview of UTM Codes What are UTM codes, and why are they so important? I’d love to share with you how that’s done. You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes. What about the percentage of traffic generated by social versus email? What about revenue broken down by social network? (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this? It’s OK if you don’t know off the top of your head. Quick: which social network is bringing in the most traffic to your website right now?